Eno Hammocks

Out of home & guerrilla campaign

Tagline: "rest easy"

 

Social Media Component

In order to promote the feature of hanging the Eno hammock anywhere. Hammocks will be staged across cities such as New York City for consumers to find. The consumers will then search for the hidden hammocks and post the pictures on Instagram. The first to find all of the hidden hammocks would receive a prize package from Eno.